Boost the ranking of your existing content on search engines
If you feel like growing your organic traffic but don't really feel like writing new content then this recipe is for you.
š Goal:
Increasing the ranking of a specific page on search engines by fixing On-Page SEO issues and launching a link building campaign to increase Page Authority.
š¤ Why this is important:
Optimizing your existing content is a low-hanging-fruit approach you should take to grow your traffic from search engines since it does not require you to create new content.
šļø When this is done:
When you have a piece of content that you want to rank better.
šØ Who does this:
The person responsible for SEO or content marketing.
ā ļøPrerequisites or requirements:
You should have performed keyword research already to know which keyword you want to optimize for. If you havenāt already, you can follow SOP 011 (
).
Step 1 - Perform an On-Page SEO Audit on the page that you want to optimize
Outcome: Your SEO Audit Worksheet has been completely filled out.
Step 2 - Go through each of your On-Page optimization opportunities on that page and fix them
Click here to view the Yoast SOPĀ /Ā Click here to view the RankMath SOPĀ /Ā Click here to view the SEO Press SOP
Outcome: Your SEO Audit Worksheet is now passing all relevant tasks.
Special Instructions: Use the SEO Audit worksheet that youāve filled out in the previous step as a reference to know which sections of this SOP youāll need to follow and work on. As they are fixed, update the SEO Audit Worksheet with the new score for each task, along with any relevant notes.
Optional: If you want to keep a before and after version of the audit, copy the initial audit that youāve done on Step 1 and work on top of that copy instead.
Step 3 - Find link building opportunities and launch a scalable link building campaign
Outcome: You have sent relevant, bulk-outreach emails to publishers that were linking to your competitorās content, and provided them reasons to link to your content instead.
Special instructions: If you are ranking a single page, you will only be adding one blog post to your Link Building Opportunities Worksheet.
